Privacy policy
Huemi collects only what it needs to run the game. We don't sell your data, show ads or track you across other apps.
Who we are
Huemi is operated by WellArrive Ltd (company number 16965500), Nexus, Discovery Way, Leeds LS2 3AA, United Kingdom ("we"). We are the controller of your personal data. Contact us at [email protected].
What we collect and why
| Data | Why we use it | Legal basis |
|---|---|---|
| Email address | To send your sign-in code. A hashed copy lets friends who have your email in their contacts find you. | Contract |
| Name, username, avatar colour | Shown to other players with your photos, in results and on leaderboards. | Contract |
| Photos you take in Huemi, and their colour score | To enter you in the day's round. Other players see your photo while voting and in results. | Contract |
| Game activity: votes, glows, points, streaks, badges, friends | To run the game, rank finds and show your progress. | Contract |
| Contacts (only if you allow it) | To find friends who already play. Phone numbers and emails are turned into one-way hashes on your phone, and only the hashes are sent. We don't store them, and names never leave your phone. | Consent |
| Push notification token and preferences | To send the notifications you've chosen. | Consent |
| Reports and blocks | To keep players safe and enforce our community guidelines. | Legitimate interests |
| Technical logs (such as IP address, device type, errors) | To keep the service secure and working. Kept for up to 30 days. | Legitimate interests |
We don't collect your location, and Huemi doesn't ask for location access. Photos are only taken through the in-app camera. Huemi doesn't access your photo library.
Who we share it with
Other players see what's listed above as shown to them. We use these providers to run Huemi, under contracts that only let them process data on our instructions:
- Amazon Web Services: hosting, database, photo storage and sign-in emails.
- Expo: delivering push notifications.
We share data with authorities only when the law requires it, or to protect someone from serious harm.
How long we keep it
- Your account data is kept until you delete your account.
- When you delete your account, your photos are deleted, and your name, username and email are erased straight away. Anonymous game records, such as vote counts, stay so other players' scores remain correct.
- Reports are kept for up to 2 years so we can act on repeated abuse.
Your rights
You can ask to access, correct, delete or export your data, object to processing, or withdraw consent at any time. Delete your account in Settings → Delete account, or email [email protected]. We respond within one month. If you're in the UK or EU you can also complain to your data protection authority (in the UK, the Information Commissioner's Office).
Children
Huemi is for people aged 13 and over. If you believe a child under 13 has an account, email [email protected] and we'll delete it.
Security and transfers
Data is encrypted in transit, and photos are served through short-lived signed links. Our providers may process data outside your country. When they do, we rely on safeguards such as the UK International Data Transfer Agreement and EU Standard Contractual Clauses.
Changes
If we change this policy in a meaningful way, we'll tell you in the app before it takes effect.